Our story

Wine is personal. So is the way we share it.

33bottles was born from a simple belief: that every great bottle has a story worth telling, and every person deserves a guide they can trust.

Yari Calcano, founder of 33bottles

Yari Calcano

The founder

Yari Calcano

Founder & Curator

Yari Calcano has spent years navigating the world of wine — not as a critic, but as a passionate explorer who believes the best bottle is the one that moves you. Her journey took her from the vineyards of South America to the cellars of Europe, collecting not just wines but the human stories behind them.

She founded 33bottles to create something that didn't yet exist: a curated wine experience built on genuine discovery, honest storytelling, and the joy of sharing something exceptional with the people you love.

“The number 33 isn't arbitrary. It's the temperature at which still water becomes something more — the precise moment of transformation. That's what wine does. That's what we do.”

Our philosophy

Curation over quantity. Story over label.

01

Thoughtful curation

Every bottle in our collection is chosen for a reason. We look beyond scores and prestige to find wines that genuinely surprise, delight, and linger in the memory.

02

Meaningful stories

Behind every label is a winemaker, a place, a season. We believe understanding that context transforms a good wine into an unforgettable one.

03

Exceptional experience

From discovery to delivery, every touchpoint is designed to feel considered, personal, and worthy of the wines we carry.

Something exceptional is coming.

33bottles launches soon. Join the list to be among the first to experience it.

© 2026 33bottles by Yari Calcano